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The Online Gambling Phenomenon

Gambling has always been a popular past time – you only need to look at the runaway success of Las Vegas to see that. Once a vast stretch of empty desert, the thrill and excitement offered by gambling soon helped transform the area into one of the richest cities on earth.

So what is it about gambling that continues to draw people to it like moths to a flame? The simple answer is money. The chance to win huge sums of money in return for little or no effort is, and will always be, a mightily attractive prospect to the human mind – even when it knows cognitively that the chances are slim. Regardless of the unfavourable odds, there’s always a part of the brain that says ‘but what if?’. Even if that chance is one-in-a-million, it’s still a chance. And it’s that very excitement of potentially beating the odds that keeps people coming back for more.

Casinos remain popular in part due to the variety of gambling opportunities on offer. From poker to roulette, bingo to blackjack, casinos have managed to find a game to suit each and every taste. Casinos also connote glamour, conjuring up images of the rich and famous, extravagant living and beautiful people. This taste of the good life can now be experienced by anyone in almost any town.

But this sense of aspirational social-climbing and glamorous surroundings doesn’t help to explain the booming online casino phenomenon. Here customers play from the comfort, and it has to be said, the mundanity, of their own home. So what are they getting from the online experience that makes up for the missing glamour, glitz and social interaction?

One of the biggest reasons given is convenience. Online casinos are open 24 hours a day, 7 days a week, so customers can play when they want, and for as long as they want. Having such a huge range of games at your fingertips is also hugely appealing. Land-based casinos and bingo halls, for instance, were once entirely separate entities, serving diverse demographics. Websites like 32Red who offer casino games and online bingo have allowed the twain to meet.

It could also be argued that a night gambling at home can work out cheaper than a visit to a real casino – no babysitter fees, no taxi fares, no drinks bills. It’s also possible to play endless practise games online, with no real money at stake. The aforementioned 32Red offers such trial runs, as well as chat rooms, allowing you to enjoy the social aspect of gambling almost as much as the cash prizes.

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